KPMG survey: blockchain tokens can increase consumer loyalty

KPMG survey: blockchain tokens can increase consumer loyalty – Ledger Insights

A report published by professional services firm KPMG found that tokenization can boost a consumer’s engagement with companies. The whitepaper is based on a survey by KPMG, which highlights the use of blockchain loyalty programs to improve customer experience. KPMG says integrating blockchain into existing loyalty programs is the best way to introduce tokenization to …