How The UN And A Chocolate Startup Are Using Blockchain Tech To Make Sustainability Sticky

Startups Using Blockchain For Sustainability | PYMNTS.com

There is no shortage of products designed to appeal to conscientious consumers, or marketing terms aiming to draw them in. Green, sustainable, locally sourced, fair trade, clean, socially conscious, cruelty-free – buzzwords that two decades ago were rarely seen on store shelves have become increasingly commonplace, particularly among direct-to-consumer (DTC) brands looking to capture the spend of the eco-minded shopper.