Dreamforce 2019 – Lamborghini speeds up car authentication process with Salesforce Blockchain

Dreamforce 2019 – Lamborghini speeds up car authentication process with Salesforce Blockchain

For luxury car maker Automobili Lamborghini, validating the authenticity and heritage of each individual car is a critical component for company success. When customers want to find out the heritage of their car to gets its value or put it on the market, they are offered an authentication process that starts with arranging shipping of their car to headquarters for inspection and back to the original or new customer.