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A Visa Card That Offers Crypto Back & Cash Back — How One Fintech Has Reshaped Loyalty Programmes Forever | NewsBTC

A Visa Card That Offers Crypto Back & Cash Back — How One Fintech Has Reshaped Loyalty Programmes Forever | NewsBTC

In 1981, American Airlines’ launched their Frequent Flier Programme which is often regarded as the first full-scale loyalty programme of the modern era. As technology evolved, loyalty programmes progressed into a data-grabbing tool for brands, masked under marketing as “beneficial perks” for the shopper.




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